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Customer Relationship Management Best Practices

Is CRM Marketing Too Old School for Social? Social marketing purists say that I don’t get it. They claim the real value in social marketing is not measurable in the “old ways” of direct marketing. When...

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Ideas for Increasing Marketing Efficiency

17 Content Creation Ideas to Inspire You [Infodoodle] In a MarketingProfs University course for Marketing Writing Bootcamp, instructor Ann Handley answered the oft-asked question “What do I write about...

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How to Maximize the Return on Your Trade Show and Social CRM Investments

How to Maximize the Return on Your Trade Show Investment Amazingly, the average company only spends 7.5% of their overall budget to promote an event. Granted it’s important to have a booth that will...

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